Sour Patch Kids

What happens when Sour Patch Kids are lost? Well, they go a bit crazy; growing more and more sour until they fulfill their destiny and are eaten.
This premise comes to life in "The Lost Kids," a Sour Patch Kids video game that we were tasked with promoting.
We spoke to the target in a way they couldn't help but notice; a rap video starring Method Man and an origami swan.

*Bronze Cannes Lion
*Creativity Pick of the Day

We also shot this fun spot for the brand — first they're sour, then they're sweet.